Tuesday, February 21, 2012

A College Student’s Idea of a ‘Well-Branded’ Digital Image


Well Branded Digital Presence Samples
1. Bob Hawkinson, author of The Joy of Diabetes
- The site is made up of nice bright colors and designed well
- Nice photo of Bob on the Home Page
- Good information about him (as the author) and good information about the book and his cause.
2. Trisha Torrey, who became an advocate for patients through her site after she was misdiagnosed with cancer.
- The site is designed well and easy to navigate
- Nice photo of Trisha on the Home Page
- Great about me section
- Specific ways she helps in her field clearly shown on Home Page
3. Ben Rosenfeld (comedian) 
-Great Photo of Ben
-Video’s of his comedy(pretty funny)
-Very detailed website, about him and what he does
- Detailed Calendar of events
4. Tsh Oxenreider (Simple Mom)
- The site is designed well and easy to navigate
- Nice photo of Tsh on the Home Page
- Great about me section
- Specific ways she helps in her field clearly shown on Home Page


LinkedIn Samples 
1. Jason Alba
-Executive Photo
-Work Timeline
-Work Summary
-Online Resume
2.Deb Dip
- Executive photo 
- Work Timeline
- Work Summary
- Online Resume 
 Five Criteria
1. A Facebook Page that projects a positive look at your achievements & accomplishments 
  • Facebook is how students communicate with one another, it is also where they express them selves and give information about them self. For most it may be the only place out on the web that they are on. For this reason I think it is important to display as much positive information on Facebook as you can! 
2. A Facebook Page that displays appropriate and tasteful photos that show success and involvement. 
  • Facebook is how students communicate with one another, it is also where they express them selves and give information about them self. For most it may be the only place out on the web that they are on. For this reason I think it is important to display photos of yourself that make you look professional and stand out in a positive way! 
3. Get on LinkedIn

  • It makes sense to get on this network. It is full of opportunities to expand your network of contacts.  3.
4. Blog
  • If you are serious about creating or improving your digital presence, BLOG. It makes sense, you can talk about what ever you want. You might meet people, expand your ideas, etc. the list of possibilities goes on.
5. Explore, Explore, Explore
  • Try new things on the web. Experiment with other social networking sites, business sites, blogs. In order to improve your digital presence you will have to explore and learn what else is out there, or what others are doing and try it yourself.  

1 comment:

  1. Zach I found your five criteria very interesting and valid. All of them make sense to me especially the few you had about Facebook. I actually had a few very similar to those since Facebook has become such a huge part of life in today's world. Something I would maybe suggest adding is something about statuses that people post and making sure they're appropriate. I also noticed that both of us found Deb Dib's photo to be a very professional photo.

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